This is before a customer opens the box. Eye-catching packaging does stand out but you need to make the packaging appear luxurious as well so that customers know that you are selling this type of product. Textured boxes go further by making the box feel good also and not only look appealing.
If you have opted for textured packaging it is important to know whether the box will be suited to what you are selling. The following explores these boxes further:
Made with premium materials
These boxes are made with high-quality and premium materials so that the texture can be included on them and also so that the impression of luxury can be conveyed. When customers hold the box they should know that good-quality packaging materials are used to make it.
You can consider materials like thick and sturdy cardboard so that a strong box can be made and so that you can add the texture on it. Cardboard texture and linen boxes are able to immediately impress customers due to their premium appearance and strength.
Products that are placed in cardboard boxes which have a texture will ensure that the item remains safe in the packaging during transportation. Customers will be able to get the item in its premium and excellent condition.
Include textural elements
A brand can add a texture which conveys its brand message and which matches the type of product it is selling. A texture such as this will impress customers because they will know what type of product they can expect when they open the box.
Subtle textures are able to add depth to the packaging. Perfume can be placed in packaging that has a soft matte texture whilst outdoor equipment can be placed in a box with a rough texture. You can look at textureal impacts such as embossing or debossing when you are aiming to make only certain areas of the box stand out and feel different than the rest of it. Foil stamping feels soft and looks shiny therefore drawing the eyes of people to it.
Select the right color scheme
The colors you include on printed texture and linen boxes are important as they can make the packaging attractive and therefore be noticed in the first place. Choose a color palette which gives the image of luxury and elegance. The colors must even match your brand colors.
Classic colors like black, white, gold and silver tend to be timeless options and can give the image of sophistication. Deep and rich shades such as burgundy and navy are even able to give the image of extravagance and opulence.
You need to select those colors that will make your packaging stand out more and which match the type of product that you sell. Color psychology helps you understand the meanings of colors so that you can include the correct ones on the box.
Choose high-end design features
If the packaging is to appear and feel luxurious, you need to include features on it that will be able to give this impression. You can include elements such as embossing or even debossing on the packaging. As said above gold or silver foiling can even be added as this feels good and even looks magnificent. Spot UV coatings are able to be considered as well.
These design elements are able to increase the depth along with interest in the packaging design attracting people to it. The elements included on custom texture and linen boxes give the packaging a luxurious and high-end feel.
Focus on details
The whole packaging needs to be perfect so that it looks luxurious. You need to make sure the box is the right size so that the product fits in it easily. The packaging should open and close flawlessly allowing customers to get an exciting unboxing experience.
A magnetic closure box can be chosen here and you can add the textured impact on it. The magnets on this type of box are what make it open and close easily. They give consumers a wonderful tactile experience and let them realize that a brand has focused on giving them quality.
Texture packaging is perfect for luxurious brands which want to stand out especially when placed with the competition. The packaging should be strong so that the luxury goods can reach the customer in their original condition.
The packaging design should be simple and uncluttered so that an image of sophistication and luxury can be conveyed to the consumer base. Appealing packaging will attract customers so that they pick up the box and can feel the unique texture on it, making them communicate with the packaging for more time and find out about what you are selling.